Cookie Policy
Last updated: January 17, 2026
What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They allow the site to recognise your device on future visits and store information about your preferences and actions over time. Cookies are widely used across the web to make sites work more efficiently, provide a better browsing experience, and give website owners useful analytics about how their site is used.
How We Use Cookies
We use the following categories of cookies on the GoodFeedback platform:
- Strictly Necessary: These cookies are essential for core platform functionality including secure login sessions, form submissions, and navigating between pages. Without these cookies, services you have asked for cannot be provided.
- Performance and Analytics: We use analytics cookies to measure how visitors interact with our website, for example which pages are visited most often and how users navigate through the site. This information helps us improve performance and user experience. Data collected is aggregated and anonymised.
- Functional: Functional cookies remember choices you make, such as your preferred language or region, to deliver a more personalised experience on return visits.
- Marketing and Targeting: With your explicit consent, we may use marketing cookies to track responses to our advertising campaigns, measure attribution, and help us show you relevant promotions. These are only set when you opt in.
Managing and Controlling Cookies
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences at any time through our cookie consent banner, which appears when you first visit the site. You can also manage or delete cookies directly through your browser settings. Most modern browsers allow you to refuse new cookies, delete existing ones, or warn you before a cookie is stored on your device.
Please note that blocking certain cookies may affect the functionality of the GoodFeedback platform. Some features such as saved preferences or personalised dashboards may not work correctly if you disable cookies entirely.
Third-Party Cookie Providers
We work with a number of trusted third-party providers whose services may set cookies on your device:
- Analytics: Google Analytics (Google LLC) measures page views, session duration, and user journeys. Data handling is governed by Google's Privacy Policy and Google processes data in accordance with GDPR where applicable.
- Performance Monitoring: Vercel Analytics monitors Core Web Vitals and real-user performance metrics to help us improve page speed and reliability.
- Infrastructure: Our hosting and CDN providers may set cookies to ensure service availability, load balancing, and security such as bot detection.
Cookie Retention Periods
Session cookies are deleted automatically when you close your browser. Persistent cookies remain on your device for a fixed period, typically between 30 days and 2 years, depending on their purpose. You can view and delete all cookies stored by your browser at any time through your browser settings or developer tools.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in regulation, technology, or our practices. When we make significant changes, we will update the date at the top of this page and, where appropriate, notify you via the cookie consent banner the next time you visit. We encourage you to review this policy periodically to stay informed about how we use cookies.
Contact Us
If you have questions or concerns about our use of cookies, please contact our Data Protection team at hello@goodfeedback.org.